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A complete overhaul of America’s authority on the conservative party.

 
 
THE CHALLENGE

American Conservative Union is considered the authority on what it means to be a conservative. They produce videos, articles, and tools to help educate the Republican party. As the Republican party has grown and evolved with the changing political landscape, their digital presence has not. Zaengle worked closely with ACU to develop their website in an effort to continue to be the source of “truth” for so many people.

( I do not share the views of ACU. This was a project done for and while I was at Zaengle. )

THE SOLUTION

We set out to make American Conservative Union the guide to the Conservative landscape. ACU is used as the authority for Conservative values by many news agencies and political figures and we wanted the website to serve the public in the same way. Our concept revolves around ACU being “Your Guide to being a conservative”. We then brought articles, videos, and letters front and center and tagged by category. This helped make sure that it was easy to find where Conservatives stand on various topics.

ROLES:

CTO Zaengle - Phillip Zaengle

CEO Zaengle - Jason Vanlue

Creative and Art Direction - Colin Wilson

Design - Colin Wilson

Front End - Geoff Hensley

Back End - Jesse Schutte and Owen Zaengle

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