My passion is leading teams across disciplines, to craft branded digital experiences that are simple and bold. Great experiences are crafted down to the last detail and often times the best solution is the simplest. But simple and easy are not the same thing.
I help brands of all sizes find their place through insight-driven strategy, simple design, and and strong visual principles. I believe that design is business and business is design. After leading teams in non-profits for 8 years, I now work with Tide Laundry Services crafting web experiences for the laundry services business. In my free time, I spend time with my family and fly a multitude of tailwheel airplanes.