YOUTUBE
In 2022, BibleProject’s views and subscribers were declining. We worked to create a new content strategy — one that had more content for YouTube ( 4 videos to 12 videos) — and more targeted content. Then, we started to A/B test our thumbnails and titles. The results: we reversed the trend.
THE NUMBERS
Views: +40% to 74.5 Million Views
Subscribers: +166% 1.5 Million to 4 Million
↓ VIDEOS BELOW
PODCAST
BibleProject’s Podcast was stagnant and our goal was to grow BibleProject Podcast listens by 40%. We saw a couple opportunities: launch our Podcast on YouTube and elevate our creative. The results: +40% growth across all channels.
↓ LISTEN BELOW
ANIMATION STUDIO CREDITS
Vice President of Media
Colin Wilson
Studio Director
Allan Rosenow
Creative Director
Robert Perez
Managing Producer
Patrick Ramos
Producers
Jae Velasco
Chris Webster
Art Director
Everett Patterson
Art Director
Everett Patterson
Patrick Murphy
Story Artists
Rose Mayer
Katherine Nguyen
Illustration
Mac Cooper
Nyssa Oru
Braeden Sherrell
Animation
Jonathan Rooney
Darrin Casler
Josh Espasandin
Technical Director
Guy Van Bo
Voice Overs
Jon Collins
Tim Mackey
Michelle Jones
PODCAST CREDITS
Vice President of Media
Colin Wilson
Producer
Dan Gummel
Tyler Bailey
Stephanie Tam
Jon Collins
Hosts
Jon Collins
Michelle Jones
Scholar
Tim Mackey
Production
Cooper Peltz
Lindsey Ponder