THE CHALLENGE
Tide Cleaners University is a laundry service on college campuses all over the country — and our goal was to make laundry service cool. First, we needed to visually tell the story of “drop off dirty, pick up clean”. Then, we needed to show the laundry bag experience — put all of your dirty clothes in a bad and deliver it to the closest Tide Cleaners drop off location on campus.
CREDITS
Head of Design
Mike Trozzo
Creative Director
Colin Wilson
Art Director/Designer
Jamie Hill
Illustration
Jamie Hill & Mike Casebolt
Photos
Fort Lion Studios